Stop doing compliance,
start getting commitment.
This plain language operational guide describes accessibility in ways everyone can commit to.
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A must read for anyone building an accessibility program, combined with expert consulting
This isn’t another technical manual or a design tutorial. It’s packed with keep-it-simple insights and straightforward approaches for building a culture that values inclusion.
Core program components
Start here: These 6 guides are the foundation for making accessible products.
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Your accessibility team's first priority and most important asset
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Milestones endorsed by leadership and communicated broadly
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Tactics are actions taken to satisfy the strategic goals
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Setting enforceable and adaptable enterprise-wide expectations
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Give leadership the information that connects to action
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Simple policies teams can understand
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Deliver these commitments by role
Track measurable best practices with these checklists and presentations.
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Accessibility is the foundation of a solid digital strategy
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Accessibility is about good customer experiences for everyone
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The building blocks of your application must be accessible too
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Let's set realistic goals, prioritize work and write atomic accessibility acceptance criteria
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More than visuals, designers define the actual user experience for everyone
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Writing for inclusion makes products easier to understand and more impactful
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Remediate accessibility issues faster and write smarter code with fewer new defects
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Make better impressions when everyone can view, like and subscribe
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Quality starts at the beginning with test criteria
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Turn commitment into action
Use these example playbooks to create measurable experiments.
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Help product owners define success beyond checking boxes
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Help designers define accessible experiences for everyone
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Guide your teams toward mastery of accessible code
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The accessibility team
A successful team knows their plan, roles and responsibilities.
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Align goals, establish scope, and build a team capable of planning for organizational maturity
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Lead the accessibility team by fostering trust, building capacity and gathering resources
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Use data to illustrate the impact of tactics and progress toward strategic goals
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Find qualified experts who can serve as guides and mentors to your enterprise
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Accessibility is more than one project, it's many programs that support strategic goals
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Lead your team through a difficult situation
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Accessibility coach playbook
What are the problems accessibility experts need to solve on a daily basis?
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Be seen as helpful supporters rather than enforcers
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Build processes for change, not overdependence on coaching
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Help teams grow beyond checklist thinking to an accessible mindset
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When inclusion always loses out to "on time" and "on budget"
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When remediation stalls because of higher priorities
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When accessibility is seen as someone else's responsibility
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A team doesn't want your help (but really needs it)
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Increase your impact by winning friends, not battles
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Teams are raising issues that aren't accessibility defects
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New people are delivering work with no accessibility alertness
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When "Apple and Google do it this way" it's assumed to be good
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Know when it's time to help people vs demanding compliance
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Describe the benefits of inclusion for key metrics
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When the team suggests an overlay is the solution to compliance
Drive investment
Communicate value to leadership & middle management
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Accessibility highlights collaboration and exposes ineptitude
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Monetize your program and show leadership the rewards of inclusion
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Assign a dollar value to reduction of accessibility complaints and lawsuits
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Consulting, talks & training
Let's build your plan, teams and momentum, together.
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Let's build teams committed to innovative solutions for all customers
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Jumpstart your program with someone who's already been there
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No boring lectures; let's motivate teams with customized engagements