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The Book on Accessibility

Measure accessibility at enterprise (or any) scale

Stop doing compliance,
start getting commitment.

This plain language operational guide describes accessibility in ways everyone can commit to.

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A must read for anyone building an accessibility program, combined with expert consulting

This isn’t another technical manual or a design tutorial. It’s packed with keep-it-simple insights and straightforward approaches for building a culture that values inclusion.

Core program components

Start here: These 6 guides are the foundation for making accessible products.

  • Leadership buy-in

    Your accessibility team's first priority and most important asset
    Free guide

  • Strategic goals

    Milestones endorsed by leadership and communicated broadly
    Free guide

  • Tactics

    Tactics are actions taken to satisfy the strategic goals
    Free guide

  • Policies

    Setting enforceable and adaptable enterprise-wide expectations
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  • Reports & targets

    Give leadership the information that connects to action
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  • Plain language rules

    Simple policies teams can understand
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Consulting, talks & training

Let's build your plan, teams and momentum, together.

Deliver these commitments by role

Track measurable best practices with these checklists and presentations.

  • Digital architecture

    Accessibility is the foundation of a solid digital strategy
    Free guide

  • Design systems

    Accessibility is about good customer experiences for everyone
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  • Component library

    The building blocks of your application must be accessible too
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  • Product owners

    Let's set realistic goals, prioritize work and write atomic accessibility acceptance criteria
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  • Design & research

    More than visuals, designers define the actual user experience for everyone
    Free guide

  • Content strategy

    Writing for inclusion makes products easier to understand and more impactful
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  • Developers

    Remediate accessibility issues faster and write smarter code with fewer new defects
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  • CMS & social media

    Make better impressions when everyone can view, like and subscribe
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  • QA testing

    Quality starts at the beginning with test criteria
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Turn commitment into action

Use these radical incrementals to create measurable experiments.

The accessibility team

A successful team knows their plan, roles and responsibilities.

  • Team capabilities

    Align goals, establish scope, and build a team capable of planning for organizational maturity
    Free guide

  • Program director

    Lead the accessibility team by fostering trust, building capacity and gathering resources
    Free guide

  • Data analyst

    Use data to illustrate the impact of tactics and progress toward strategic goals
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  • Accessibility coach

    Find qualified experts who can serve as guides and mentors to your enterprise
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  • Program manager

    Accessibility is more than one project, it's many programs that support strategic goals
    Free guide

  • Legal complaints

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Accessibility coach playbook

What are the problems accessibility experts need to solve on a daily basis?

Drive investment

Communicate value to leadership & middle management

  • Accessibility highlights collaboration and exposes ineptitude
    Free guide

  • UX outcomes

    Monetize your program and show leadership the rewards of inclusion
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  • Risk reduction

    Assign a dollar value to reduction of accessibility complaints and lawsuits
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